Reputation Management (graded post)

I actually did a brief (and rather unsuccessful) internship at an Online Reputation Management firm. My job was to enlist local businesses to our service so that we could minimize the bad reviews that consumers saw on websites like yelp.com and google reviews. They do this by generating new reviews that are only positive on the review page of a service business and sending bad reviews to the business owner and to the business owner only. I’ve attached a video from the company I used to work for to better explain the process. 


According to my old boss, the biggest names in the industry are reputation.com, brand.com, and reputationdefender.com they offer relatively the same services as the company I worked for and normally charge about $250 a month. 


Research reputation management companies and software.  Who are the “largest” reputation management companies out there?  Why do you think this? (do some research).  What specific services do they offer?  How expensive are they?  How do they manage information – what do they do? – BE SPECIFIC (go beyond the information offered in my lecture)


Top Gear Twitter Analysis (graded)

Top Gear is very twitter friendly. Normally their tweets consist of a quick sentence that has some kind of wit or hook to draw the reader in, then a link to their website. Actually, all of their tweets use this format. The only difference is that 19 of the 50 tweets I reviewed (38%) used a hashtag of some kind. 

To make their tweets more effective, I think that Top Gear needs to give them more variety. While each tweet might be witty, following them for a little over three months now has become annoying, and posting a link in each tweet makes it look like spam. I would make tweets that were witty but not necessarily related to anything on the website. Maybe tweeting something like traffic reports on a local highway could be seen as funny. 


Poorly Designed Website (Graded)

Perhaps I’m still not used to it yet, but I find wordpress.com very difficult to navigate. I admit that coming from blogging websites such as tumblr and blogspot.com, using this format is almost overbearing with how much it is capable of. This is good of course because the site has so much potential, but figuring out what does what can be time consuming and irritating.

The landing page does show that the users goals can be accomplished and the essential content and functions are available, however there are so many functions and so much content that it makes finding the desired function difficult. Each function has its priority, however I do not seem to find the logic of their priorities. Normally when a person creates a blog, they choose a them and then set it. Why then, is the wordpress store the second to top priority on the dashboard? Why not just have it listed under “Appearance.” I understand this is where part of the site’s income is generated, but from a user’s standpoint, this does not make me want to change my theme anymore than normal. Another priority I do not understand is why comments is listed halfway down the page. A blogging website should have interaction between users as a high priority, and while there is a notification for new comments that are received, I would place the whole section higher up on the dashboard.

Navigation is the biggest problem I face with wordpress. When a user is viewing their “reader” (Why not just call it a newsfeed, timeline, blogroll, etc) All of their options are available on the right hand side of the screen with only a few main options across the banner on the top. According to the Eye Track Map on page 326 of our book, the right side of the screen is the last place the eye visits. I understand that this makes the blog posts from other users one of the first things seen on the website, however, if someone wants to read the blog posts of the people they already elected to follow, they will look for them and make those posts a priority.

Another thing I do not understand about navigation is why the “Freshly Pressed” tab is listed across the top banner and under the “reader” on the right hand side. This tab, regardless of which section it is clicked, takes the user to a page of recently published sponsored blogs, none of which are relevant to what each individuals blog is about. While I think pages like this on blogging websites are neat ways to explore and find new blogs, I don’t think having the page listed in two of the most prime bits of real estate on a website is necessary.

Credit where credit is due, wordpress.com is very good at presentation. The font is clear, clean and simple, and the colors used give the website some depth without being overbearing. The site, on some pages, uses proper website design (three columns with a banner across the top.) It also does create trust with its users. There is always a search icon in the top right corner of the dashboard and any posts that become published incorrectly can be edited. However privacy settings are not accessible on any of the main pages.



3 Business Models (Graded)

Company 1: UbreakIfix 

The name of this company struck me at first because of the poor grammar, but the concept behind it is brilliant. UbreakIfix uses the Merchant Model to provide a service where customers bring in their broken electronic devices (cell phones, game consoles, etc) and are fixed for a fixed fee. 

Company 2: Kony

I chose Kony because of how similar its name is to the other giant company that has reaches in a similar industry (software.) Kony uses a codebase, for companies to generate apps for their customers. In non-computer speak, they are a company that provides the foundation for other companies to build their apps with. This is to me both a merchant and an Infomediary kind of business as they are selling a service as well as data. 

Company 3: The Joint 

The Joint is a nationwide chain of chiropractors who provide cheap health care to their patients. They are a subscription business as they provide services but you have to have a healthcare provider or join their own membership plan. 


If I were starting a business, the model that would appeal the most to me would be  subscription. I like this business model the best because the revenue is promised for a longer amount of time rather than simply a one time sale. This equates to having a much safer revenue stream.